TikTok says SMBs can’t go viral without understanding this first

In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement levels have transformed it into a digital marketing paradise, offering opportunities for SMBs to reach a massive audience without breaking the bank. 
However, amid the glitter and glamour of viral videos and trends, two crucial factors have risen to prominence as the linchpin for an SMB’s success on TikTok: authenticity and consistency.