6 Holiday-readiness tips from customer engagement experts

With the busy holiday shopping season on the horizon, marketers are hard at work shaping up their customer engagement strategy to ensure the best results. 
More shoppers, more purchases, at higher values — those are the goals. But competition is fierce as brands clamor for the attention of their customers, and those customers are more discerning than ever. This leaves little room for error when it comes to crafting a holiday plan built on highly satisfying experiences while also delivering growth and revenue for the business.