AI and first-party data: The gift that keeps on giving this holiday season

The holiday season is often hailed as the pinnacle of profitability for brands and retailers. But in order to succeed, they need to be able to understand their customers and provide them with the best possible experience. First-party data and AI can help retailers to do just that. By using and analyzing their own first party data, brands gain a powerful advantage in predicting and meeting customer needs. They can then use this information to personalize their marketing campaigns and create products, services and experiences that are personalized to meet specific needs of each customer.