PRESS RELEASE: Cross-Border Commerce Europe publishes the second edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the best 500 European cross-border online shops.

Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance.

Brussels, June 4th 2020. Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market represents a turnover of €108.75 billion in 2019 (excluding travel). In this second edition of the “TOP 500 Cross-Border Retail Europe”, Ikea takes the leading position. A study produced by CBCommerce with the support of FedEx Express and Worldline. 

The ‘Top 500 Cross-Border Retail Europe’ edition is a major compilation of cross-border data from websites of European retailers. Ranking is obtained by weighting four parameters:

  • Online cross-border sales in Europe (16 countries within Western Europe and Scandinavia)
  • SEO-indicators covering cross-border performance
  • Cross-border score determined on the amount of active countries
  • Amount and percentage of cross-border visitors

There are six additional secondary weighted parameters that fine-tune the ranking:

  • Brand authority
  • Organic search percentage
  • Number of languages
  • Number of currencies
  • Number of payment methods
  • Local supply availability (transport and stock services)

Based on the above-mentioned methodology, the Top 10 “Elite” retailers for 2019 are:

– Top 1: Ikea
– Top 2: H&M
– Top 3: Zara
– Top 4: Lego
– Top 5: Nespresso
– Top 6: C&A
– Top 7: Zalando
– Top 8: Vivino
– Top 9: Smyths Toys
– Top 10: Tomtom

The new entrants to this TOP 10 are Lego, C&A, Smyth Toys and Tomtom. Leavers are Pandora, Thomann, Jack & Jones and Swarovski.

In 2019 Cross-border e-commerce revenues (excluding travel) reached € 108.75 billion in Europe; an increase of 14.4% compared to 2018. The cross-border share is 23.55% of total online sales in Europe (EU16).

Cross-border trade (excluding travel) has the following distribution: 55% is generated by players from within the European Union and 45% by retailers from outside the EU. The market share of players inside the EU has increased by 3% compared to 2018.

Within the EU16, € 39.7 billion is generated by the Top 500 Cross-Border Retail Europe “made in Europe” which represents a market share of 63% of the total cross-border eCommerce market in Europe with an increase in sales of 10.2% compared to 2018.

Ikea, the leader of this TOP 500 ranking, progresses by one place. It achieved cross-border turnover of € 4.6 billion, an increase of 21% compared to the leader in 2018. Looking at the bottom of the ranking, Decitre takes position nr 500 with a turnover of € 2.65 million, an increase of 20.4% compared to 2018. The barrier to entry to this TOP 500 is therefore much higher than in 2018 (€ 2.2 million).

In this TOP 500 ranking, 25 Marketplaces represent a turnover of € 10.5 billion in 2019 or 26.4% of total sales and an increase of 17% compared to 2018. This segment which is growing faster than the average market, is one of the big winners for this edition.

Regarding retailers outside the European Union, 80% of cross-border sales are generated through ‘marketplaces’ with Amazon as leader with its € 32 billion sales.

28% of Europeans appreciate the convenience of cross-border eCommerce. Despite the Brexit and the spread of the Coronavirus pandemic, they firmly believe in a promising future for cross-border e-commerce in Europe.

I want to warmly thank our research team and partners FedEx Express and Worldline for their support in establishing this new ranking. It makes the best European players in cross-border eCommerce transparent and stimulates the entire retail industry” concludes Carine Moitier, the founder of CBCommerce.eu.

infographic top500 crossborder 2020

About Cross-Border Commerce Europe

Cross-Border Commerce Europe is the European network and knowledge platform for all eCommerce and omnichannel players present in at least three countries in Europe. CBCommerce.eu brings the different actors in contact with each other to increase visibility, share knowledge and figures, discover trends and specificities of each European country.

For more information, testimonials or interviews, you can contact

Carine Moitier
Founder Cross-Border Commerce Europe
Mobile: +32 473 26 05 61
E-mail: info@cbcommerce.eu

Press Coverage

Benelux

Twinkle
Ikea voert e-tail elite EU aan
https://twinklemagazine.nl/2020/06/ikea-cross-border-ecommerce/index.xml

Belga
Les ventes en ligne transfrontalières en Europe hors voyages ont atteint 108,75 milliards
https://www.lalibre.be/dernieres-depeches/belga/les-ventes-en-ligne-transfrontalieres-en-europe-hors-voyages-ont-atteint-108-75-milliards-5ed87a0e7b50a63007f50882

Gondola
Ikea, de nummer 1 van de cross-border webshops in Europa
https://www.gondola.be/nl/news/ikea-de-nummer-1-van-de-cross-border-webshops-europa

Ikea, numéro 1 des sites e-commerce transfrontaliers en Europe
https://www.gondola.be/fr/news/ikea-numero-1-des-sites-e-commerce-transfrontaliers-en-europe

La Libre
E-commerce transfrontalier en Europe : Ikea dépasse Zalando
https://www.lalibre.be/economie/digital/e-commerce-transfrontalier-en-europe-ikea-depasse-zalando-5ed90ee87b50a63007f91129

PUB
E-Commerce in Coronatijden: “Elke dag was Black friday”
https://pub.be/nl/e-commerce-in-coronatijden-elke-dag-was-black-friday/

L’E-Commerce et le Virus : “Chaque jour était un Black Friday”
https://pub.be/fr/le-commerce-et-le-virus-chaque-jour-etait-un-black-friday/

Trends Tendances
Les ventes en ligne transfrontalières en Europe ont atteint 108,75 milliards d’euros
https://trends.levif.be/economie/entreprises/les-ventes-en-ligne-transfrontalieres-en-europe-ont-atteint-108-75-milliards-d-euros/article-news-1296007.html?cookie_check=1591257621

Emerce
IKEA, H&M, Zara en Zalando in TOP 500 Cross-Border Retail Europe
https://www.emerce.nl/nieuws/ikea-hm-zara-zalando-top-500-crossborder-retail-europe

Sudpresse: La Meuse & La Nouvelle Gazette & La Province
Voici les sites préférés des Européens
https://www.cbcommerce.eu/wp-content/uploads/2020/06/sudpresse-top500-crossborder.jpg

L’Echo
Même acheter à manger en ligne entre dans les mœurs
https://www.lecho.be/entreprises/grande-distribution/meme-acheter-a-manger-en-ligne-entre-dans-les-m-urs/10230849.html
Printed: https://www.cbcommerce.eu/wp-content/uploads/2020/06/lecho-top500-crossborder.jpg

DataNews
Grensoverschrijdende Europese e-commerce neemt toe
https://datanews.knack.be/ict/nieuws/grensoverschrijdende-europese-e-commerce-neemt-toe/article-news-1606143.html
Progression de l’e-commerce européen transfrontalier
https://datanews.levif.be/ict/actualite/progression-de-l-e-commerce-europeen-transfrontalier/article-news-1296147.html

Het Nieuwsblad
Ikea, H&M en Zara de populairste webshops
https://www.nieuwsblad.be/cnt/dmf20200604_04980514
Printed: https://www.cbcommerce.eu/wp-content/uploads/2020/06/nieuwsblad-top500-crossborder.jpg

DH
Les ventes en ligne transfrontalières en Europe hors voyages ont atteint 108,75 milliards
https://www.dhnet.be/dernieres-depeches/belga/les-ventes-en-ligne-transfrontalieres-en-europe-hors-voyages-ont-atteint-108-75-milliards-5ed87a0e7b50a63007f50882

The Brussels Times
Cross-border e-commerce booms in Europe
https://www.brusselstimes.com/all-news/business/115131/cross-border-e-commerce-booms-in-europe/

Sudpresse: Nord Eclair & La Capitale
Voici les sites préférés des Européens
https://www.cbcommerce.eu/wp-content/uploads/2020/06/sudpresse-top500-crossborder.jpg

RTL
Les ventes en ligne transfrontalières en Europe hors voyages ont atteint 108,75 milliards
https://www.rtl.be/info/monde/economie/les-ventes-en-ligne-transfrontalieres-en-europe-hors-voyages-ont-atteint-10875-milliards-1222663.aspx

The World News
IKEA, H&M, Zara en Zalando in TOP 500 Cross-Border Retail Europe
https://twnews.nl/nl-news/ikea-h-m-zara-en-zalando-in-top-500-cross-border-retail-europe

Le Soir
Les ventes en ligne transfrontalières en Europe hors voyages ont atteint 108,75 milliards
https://plus.lesoir.be/304870/article/2020-06-02/les-ventes-en-ligne-transfrontalieres-en-europe-hors-voyages-ont-atteint-10875

CanalZ
Ventes en ligne transfrontalières : +14.4% !
TV: https://canalz.levif.be/embed/video/1296281?sad=_Site-CanalZ-FR-fr_

KanaalZ
Europese binnengrenzen vervagen snel in e-commerce
TV: https://kanaalz.knack.be/nieuws/europese-binnengrenzen-vervagen-snel-in-e-commerce/video-normal-1606345.html

UK

The Paypers
Almost 24 percent of ecommerce in Europe is cross-border
https://thepaypers.com/ecommerce/almost-24-percent-of-ecommerce-in-europe-is-cross-border–1242757

Spain

Fashion Network
H&M, Zara, C&A y Zalando en la cima del e-commerce transfronterizo en Europa
https://es.fashionnetwork.com/news/H-m-zara-c-a-y-zalando-en-la-cima-del-e-commerce-transfronterizo-en-europa,1221634.html

Europe

E-Commerce News
24% of ecommerce in Europe is cross-border
https://ecommercenews.eu/24-of-ecommerce-in-europe-is-cross-border/

FashionNetwork
Cross-border e-commerce: H&M, Zara, C&A, Zalando among European leaders in 2019
https://ww.fashionnetwork.com/news/Cross-border-e-commerce-h-m-zara-c-a-zalando-among-european-leaders-in-2019,1221618.html

Switzerland

CE Today
Das sind die umsatzstärksten Cross-Boarder-Retailer Europas
https://www.cetoday.ch/news/2020-07-02/das-sind-die-umsatzstaerksten-cross-boarder-retailer-europas

Netzwoche
Das sind die umsatzstärksten Cross-Boarder-Retailer Europas
https://www.netzwoche.ch/news/2020-07-02/das-sind-die-umsatzstaerksten-cross-boarder-retailer-europas