Why the current Q-commerce model isn’t sustainable

Quick commerce – or q-commerce for short – has been heralded as the next generation of ecommerce; a pioneering evolution of delivery services that results in the superfast delivery of grocery products to your front door within 30 minutes or less.
The market has boomed during the pandemic, with names like Gorillas, Getir and Zapp transforming consumer habits to the extent that they now expect this type of hyper convenience at their fingertips.
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