Why retailers like Sephora are upgrading their BOPIS platforms

Why retailers like Sephora are upgrading their BOPIS platforms

Sephora became the latest retailer to give its delivery and pickup options a tech upgrade, with an updated BOPIS platform. The cosmetics giant announced it’s switching to Commercetools for its underlying commerce platform from what it described as an “older legacy system.” Company executives say the new cloud-based, headless technology will provide a more seamless and customizable experience for each customer — which they hope will improve same-day delivery and buy online, pickup in-store (BOPIS) services. Read more…