Social commerce is set to skyrocket as brands truly digitalize

Socialbakers, the unified marketing platform for social media marketers, has put together its top five social media predictions for 2021. Based on the wealth of social data it has collected throughout the year and President Yuval Ben-Itzhak’s abundant industry experience, the company forecasts upward swings across a number of areas, including social commerce, social ad spend and the use of micro-influencers. It also believes that, with so many consumers continuing to turn to digital channels, social networks will become a crucial component of the customer experience.  Read more…