Everyone is juggling their own lives, challenges, goals, and to-do lists. That means that sometimes things fall through the cracks, purchases go unfinished, and subscribers drift away. Instead of taking it personally, you can use abandonment and re-engagement emails to kickstart the customer relationship again. When a potential customer or subscriber begins to stray and become inactive, you can use automated email marketing to bring them back into the fold and close the sale. Since there are plenty of reasons why a subscriber goes quiet, there’s a variety of email campaigns you can use to turn the situation around: Read more…
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