E-commerce is shifting how European grocers seek profitable growth

E-commerce is shifting how European grocers seek profitable growth

Winning online was a priority for growth in grocery retail even before the onset of the pandemic. Now, with the increase in online shopping, e-commerce acceleration and profitability have become top priorities for many European grocers. Over the past few years, it has proven undeniable that the key to gaining market share in the grocery retail industry lies in online channels. Before the pandemic, many recognized online channels as a growth opportunity but were slow to adapt. For example, in the United Kingdom online sales accounted for more than a third of the industry’s growth from 2015 to 2020. Today, companies realize that e-grocery is the new imperative. Those new to the game are coming up against purely online businesses and alternative business models. Read more…