Delivering exceptional omnichannel customer experiences

Changing demands in the retail environment have created all-new operational challenges, as retailers strive to deliver exceptional omnichannel customer experiences. With a growing need to balance inventory management with labor utilization, how can machine learning (ML) revive the physical retail store, making it a critical asset to successful omnichannel execution?
At its core, the omnichannel promise is simple: to deliver service effectively and cohesively across all digital and physical channels, while simultaneously creating a seamless, consistent and positive customer experience. Thankfully, modern advances in the application of artificial intelligence (AI) and ML are arming retailers with the real-time data and intelligence that makes this possible, from enhancing retail operations and driving inventory accuracy to even improving labor efficiencies. So, how can retailers execute this?

 

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