Customers are slow to adopt in-store technology

Customers are slow to adopt in-store technology

A new survey finds that just 30% of consumers want more technology as they shop. Around the world, stores are pouring money into new technology and innovative experiences. Things like virtual fitting rooms, biometric payments and QR codes require major investments and claim to be the future of customer experience. But do customers really want all of this new technology in their shopping experiences?  Read more…