Capturing behaviors for “hidden” preference centers

capturing behaviors for hidden preference centers | Capturing behaviors for “hidden” preference centers Many marketers love to hate the preference center. They argue that subscribers rarely use them beyond providing the initial required opt-in or registration information.
And it is true. Generally, it takes needing to change their email address or a desire to unsubscribe or reduce the frequency of emails to motivate someone to visit your preference center.
But that doesn’t mean you should simply ignore your preference center or capturing customer profile data. Instead, rethink the concept of a preference center as something that captures what customers do, not just what they say. Read more…

Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

Latest Retail and eCommerce News / Insights

en English
X