An ecommerce social media plan for the holidays

Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company’s holiday social media campaigns, consider the following questions.
Why Use Social Media?
Your social media campaigns should not have a vague purpose. Consider the following ways a social media campaign could help your company during the holiday season. Read more…