6 Ways to optimise your checkout for cross-border shoppers

International shoppers abandon carts for different reasons than local customers. In this article, we share 6 key actions that online retailers can take to improve the experience for cross-border shoppers and increase conversion rates.
Show prices in local currency
When Swedish shoppers visit an English retailer, it does them no good to see the price of an item in British Pounds. Showing items in the local currency of the shopper will make pricing feel relatable and create a safer buying experience. Read more…