In the world of paid search, there’s always room to improve the searcher experience and thus the conversions you earn. Quality score data is one way advertisers can get feedback on Google Ads to help guide strategic decisions on account structure, keywords, and ad copy. Are your PPC advertising campaigns performing as well as they could be? Quality score is used as a diagnostic tool for PC managers to better understand where improvements in their Google Ads accounts could be made. Google Ads uses the Quality score metric to determine where a PPC ad should appear in the paid search results and how much the advertiser should pay per click. Read more…
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