Why they’re not that into your emails —and how to fix it

It’s exciting to see your subscriber list grow with a fresh audience. But after the initial handshake, it can start to feel like you’re being ghosted. When open rates stall—yes, you should still have a pulse on how they trend—the instinct is to blame a dull subject line or a clunky design.
Here’s the thing: those fixes won’t help if the real problem is where your email is landing. That’s a deliverability problem. Let’s dig into why your messages might be missing the inbox—and what to do about it.