The agentic commerce revolution: Why data is the new storefront

The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, consumers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, and Gemini—to find what they need. Nearly 60% of consumers are already shifting their search behavior away from Google to these new platforms, a change that’s accelerating monthly.