Most brands use discounts as a substitute for messaging

Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first purchase, but it does very little to build trust, educate the customer, or increase long-term value. The highest-performing welcome flows don’t remove discounts entirely — they build enough conviction before the conversion ask happens.
Key Takeaways

Discounts don’t fix weak welcome flow strategy