How brands and retailers are achieving AI success

It’s easy enough to talk about how AI can benefit brand and retail operations, but the extent to which brand and retail organizations are ready to successfully utilize the technology is a different conversation entirely.
And AI readiness looks different for every brand and retailer, depending on what data they have access to, what kind of shape that data is in and whether they’re in a position to be truly successful in integrating AI across their operations on their own or if they need help to do so — especially considering that recent Celigo and MIT research found that 90% of firms with AI workflows in production rely on integration platforms.