8 Challenges faced by online businesses in Central and Eastern Europe

Running a business online comes with numerous challenges due to the fast-moving environment , where customer expectations are higher, competition is just a click away, and technology keeps evolving. Still, moving online is clearly worth it.
In Central and Eastern Europe (CEE), 73% of people shop online, so if your business isn’t there, you’re missing a large share of customers. The European e-commerce market itself is huge, too, expected to reach €353.5 billion in 2026 and keep growing.