What is agentic commerce for merchants?

ChatGPT surfaces products. Site chatbots answer questions. Neither is working for your brand. Here’s what actually is – and why the difference determines who wins the next decade of ecommerce. “Agentic commerce” is everywhere right now. Every panel, every conference, every vendor deck. And when you search for it, you’ll typically find one thing: agent-to-agent transactions. AI buying on behalf of AI, executing purchases autonomously across platforms.