Retailers are bringing AI into stores in many different ways

The application of artificial intelligence as a customer-facing element of physical stores is far from one-size-fits-all. In February, The Vitamin Shoppe opened an “innovation store” in New York City’s Upper East Side with a “Shoppe Advisor” touch screen. The AI-powered screen provides product information, wellness articles and videos, as well as information on in-store and online inventory. It aims to enable “more informed, interactive conversations throughout the shopping experience,” according to Retail Dive.