2026 Global holiday readiness playbook: your 12-month marketing calendar

Marketers who plan early, move fast, and stay flexible are the ones who win big, especially when customer expectations are evolving at lightning speed. This year is packed with big opportunities. New seasonal peaks, earlier buying behaviors, enhanced AI-powered personalization, and customers who expect seamless experiences every time they engage with your brand. If you want to be prepared, now is the time to get planning.