How lessons learned from Cyber 5 will pave the way for success in 2026

Against a backdrop of lingering concerns about consumer spending, Cyber 5 2025 delivered a resilient performance. Adobe Analytics reported $44.2 billion in online sales across the period, a 7.7% increase from last year, suggesting shoppers were still willing to spend when the value was clear, echoing what we saw during Prime Day. Cyber Monday led the charge with a record $14.25bn, and Black Friday followed with $11.8bn, both exceeding expectations.