New tech and tools for retailers to succeed in an agentic shopping era

The pace of innovation in retail is incredible, and agentic commerce — where AI completes tasks on people’s behalf — is evolving from a concept to reality. Last year, Google introduced agentic tools for shoppers and made agent-led payments seamless and secure with our Agent Payments Protocol (AP2). Google believes in an agentic commerce future that is open, collaborative and built for everyone to succeed.