What’s next for DTC?

AI is the biggest fundamental shift that will change the way DTC brands serve ads and how shoppers shop from DTC. When you think about where direct to consumer (DTC) came from, it started with a simple concept: Anyone could come up with an idea and create their own online store. Then in the mid-2000s, e-commerce platforms like Shopify made it easier for anyone to launch an online store. And social media giants like Facebook (now Meta) gave brands new ways to reach customers directly, and that’s really where this whole world was born.