SEO is dead. Long live GEO?

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must now optimize for what AI “knows” – not just what people type. “Reports of my death are greatly exaggerated,” Mark Twain famously wrote to a newspaper that had (rather prematurely) published his obituary.
The same could be said of SEO.
While some loudly decry its demise, the reality is more nuanced. SEO will remain a crucial tool, but its dominance is ending.