4 Gen AI mistakes B2B CMOs make and how to overcome them

Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs need to move from experimentation to execution — closing the gap and keeping pace with increasingly AI-driven buyers.
A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” explains that many marketing teams are slower to incorporate gen AI into day-to-day workflows because it feels like yet another initiative.