AI’s taking over search — Is your content ready to play?

For years, SEO has been a game of chasing algorithms—adjusting to every core update, refining content based on new ranking signals, and finding ways to earn top positions on search engine results pages (SERPs). But Google’s latest AI-driven search evolution is reshaping the landscape once again.
With the rise of AI-generated overviews , Google is no longer just surfacing relevant web pages—it’s attempting to answer search queries directly using AI-generated summaries. This shift has massive implications for content creators, marketers, and businesses that rely on organic traffic.