What really matters for ecommerce SEO in 2025

Search engines are prioritizing intent, AI is rewriting how users find products, and content quality matters more than ever. eCommerce SEO is shifting in ways that demand attention. Search engines are getting better at understanding intent, AI-generated content is flooding the web, and Google’s updates are prioritizing credibility. Ranking is no longer just about optimizing pages. The challenge is keeping organic traffic steady in an environment where AI-driven search results and zero-click answers are changing how users interact with websites.