How to turn negative online reviews to business opportunities

Any legitimate business will come face to face with the dreaded negative review, one way or another. Now, it may seem counterintuitive, but negative reviews can actually have a beneficial impact on your business. The key is to manage those bad customer reviews – and manage them well. Negative feedback is only as good as how you deal with them. Naturally, when you let them run their own course, negative customer feedback can do real damage to your reputation.