Data shows best TikTok video length

Shorter videos dominate TikTok, but they’re generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks. A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts.