Cost-saving and rapid direct mail marketing

With the right testing approach, marketers can move faster and drive better results for their direct mail marketing from day one. For marketers in 2025, everything appears to be expanding: The buyer’s journey is lengthening, the number of channels has seemingly doubled (we’re looking at you, Bluesky) and let’s not forget rising cortisol levels. But amidst all this growth, two things remain unchanged: budget pressure and time, which isn’t getting any more generous.