Structured data is the missing link in marketing decision-making

Structured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Marketers are spending more on data-driven tools than ever before, yet many campaigns still fail due to unreliable or fragmented information. Poor data quality costs companies an average of $12.9 million per year, with marketing teams among the hardest hit. Bad data distorts performance metrics, leads to misallocated budgets, and weakens customer engagement strategies.