Consumers prefer online marketplaces

We already know that online shopping is pretty popular among consumers, but a new global study finds where exactly consumers from the US, UK, France, Germany, and the Netherlands like to shop. Netherlands-based ChannelEngine’s latest Marketplace Shopping Behavior Report 2025 found that online marketplaces are the place to be for most shoppers.

Amid the 4,500 people surveyed across countries, 63% said they preferred purchasing on marketplaces instead of brand-owned websites.