Personalization was a key buzzword for retailers at CES

The most overused word at CES 2025 was AI. AI was in seemingly every product—from AI backpacks to AI barbecue grills—on the CES shop floor, whether it needed to be or not. For retailers, CES was all about decoding emerging technologies, and getting a glimpse into the future. Retail executives at CES echoed the whimsical sentiment of almost living in the future. While big names, including Walmart, were missing in action, Pinterest hosted a keynote on visual search with CTO Matt Madrigal, and Amazon launched a new ad product for retailers.