How brands can better collaborate with influencers

It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that 93% of influencers say the quality of a brand’s existing content impacts whether they agree to collaborate.
But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

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