How to perform an SEO competitor analysis: Tools and techniques

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Quick Takeaways

Use tools like SEMrush and Ahrefs to identify direct and indirect competitors.

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