7 Marketing ideas to boost your end-of-year sales

It’s time to start planning for the last major retail holiday of the year in the UK, Canada, and Australia. Gaining traction beyond these regions, US brands and those based elsewhere—with or without a global presence—can get in on this marketing moment, too.
Boxing Day (December 26) is a traditional gifting holiday that serves as a time to gather with loved ones, watch sports, and hunt for great deals—both in stores and online. While it follows Christmas Day, many brands expand their post-holiday promotions, starting a day or two early or extending them for weeks after.