Holiday shopping insights: What consumers want

Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors. Vibenomics’ In-Store Data Report, which surveyed 1,000-plus household shoppers, uncovered this and several other trends to help guide retailers in optimizing in-store experiences during the upcoming holiday season.
Brick-and-mortar stores provide a space for customers to discover new products and connect with them, driving both planned purchases and impulse buys. To capitalize on this opportunity, retailers should focus on enhancing in-store experiences, implementing personalized marketing (without compromising privacy), and leveraging digital in-store advertising. Addressing these areas sets retailers up for creating a positive experience that inspires spontaneous purchases and complements the holiday spirit.