Short codes are long on bottom-line benefits

Short codes have been around for a long time because they continue to be a trusted, convenient and effective way for consumers to interact with businesses. Retailers provide a five- or six-digit short code in their advertising, and all consumers must do is send a text message to that number to opt in for alerts about sales, exclusive promotions, product launches, new stores and more. In fact, 48 percent of consumers say that due to their convenience and ubiquity, text messages are their preferred way to receive updates from brands, according to Constant Contact.