AI and retail CX: 3 Key considerations for C-Suite executives

As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they’re rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more integrated into business operations, executives must approach its integration with a strategic mindset, ensuring that technology complements, rather than replaces, the human touch at the core of customer service.