Unlock the full potential of Pinterest with marketing mix modelling

Did you know that last-click attribution captures only 1.3% of Pinterest’s impact on sales?¹ This eye-opening statistic from e-commerce firm reveals a critical truth: traditional measurement methods are leaving massive value on the table. As the digital advertising industry continues to evolve, marketers are facing a critical juncture in measuring and optimising campaigns. While third-party cookies aren’t disappearing just yet, the shift towards more privacy-centric approaches is undeniable.