Paid media vs. organic media: Which is better for your brand?

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand?
Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. Let’s break down what each one offers and how to decide which will give you the most return for your efforts.

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