8 Examples of omnichannel retail experiences

Long gone are the days of batch-and-blast, mass messaging. Today, if you want to engage your retail customers, you need to be ready to meet them where they’re spending their time, with content tailored not just to that channel, but also to their individual interests and behaviors. Omnichannel marketing is the key to making this happen.
Omnichannel marketing is a multi-channel sales approach that provides the customer with an integrated, seamless and personalized experience, whether they’re shopping online from a desktop or mobile device, via phone, or in your brick-and-mortar store.