Why and how to supercharge ecommerce sites with hybrid search

Here’s why retailers should adopt a hybrid search strategy instead of going all-in on AI search, along with tips on how to make hybrid search work in practice. AI is disrupting virtually everything under the sun, and e-commerce search functionality is no exception. Increasingly, e-commerce vendors are evaluating replacement of classical search capabilities with newer, AI-powered alternatives that are more adept at delivering relevant results in many cases.