Virtual influencers gain traction

Creating virtual influencers could potentially save brands and retailers millions of dollars otherwise spent on human influencers. Their virtual personalities can be tailored to specific customers, and they aren’t limited by “working hours, unionization, and other physical and legal constraints that may factor into human influencer partnerships,” posing a risk of job displacement for influencers and further depressing wages for human influencers, PitchBook noted in its report.