How Gen Z is disrupting the fragrance sector

The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Fragrance sales in the US and UK were up 32 percent and 20 percent respectively, in 2022. The rise in demand has a global impact. Statista predicts fragrance sales will climb to $3.12 billion in China this year and $5.4 billion by 2026.
This renewed excitement in fragrance and perfume sales can be attributed in part to Gen Z. Young Gen Z shoppers are entering the workforce and earning paychecks. Some are taking that income to the ecommerce beauty and fragrance market in droves. And along the way, these new consumers are disrupting the industry.