VIP customers: How to find them and why

VIPs. Top customers. Most valuable customers. Premier customers. Elite customers. Whatever you choose to call them, they’re the customers that contribute the most value to your business (or, if you’re a private equity firm, the business you’re assessing or creating value in.) They should also be the focus of any customer experience, loyalty, retention, and/or acquisition programs ─ at the heart of a customer-centricity strategy.