When GenAI hit the shelves

When it comes to retail, Generative Artificial Intelligence (GenAI) not only optimizes operational excellence but also triggers several relatively intuitive use cases. The latter could help organizations stand out in this fiercely competitive market. 
Will GenAI transform retail the same way it once did with digital technologies? Spanning the mass market and luxury, retail has undergone sweeping changes on the back of an e-commerce boom and a shift from single to omnichannel engagement.